MARKET X - BRING OUT THE BRAND ESTABLISHMENT
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MARKET X - BRING OUT THE BRAND ESTABLISHMENT

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Turning Insight into Market Leadership

Our Story

MARKET X was born from a simple truth: Ambitious organizations often hit a growth ceiling not because of their talent or product, but because of hidden strategic and operational barriers.

Our founder, R.N. Dubey, spent over three decades driving business growth for some of the world’s most respected brands — including ITC , ConAgra ,Cargill, Patanjali and leading FMCG and industrial giants. In every boardroom, in every market visit, he saw the same pattern repeat:

Good businesses were stalling — not for lack of ideas, but for lack of a repeatable, disciplined path to scale.
From that insight, he developed The Growth Multiplier Framework™ — a proprietary system designed to identify, prioritize, and execute the high-leverage moves that transform organizations into market leaders.

Who we are Today

  • We are a Strategy & Management Consulting firm that partners with Corporates, Industries, and Government to deliver clarity, speed, and measurable impact.


We are:


  • Strategic Architects – Designing clear roadmaps for market dominance.
     
  • Execution Partners – Staying on the ground until results are real and lasting.
     
  • Trusted Advisors – Balancing bold ideas with practical action.
     

Our team blends industry veterans with next-generation strategists, combining deep market knowledge with modern tools in digital transformation, operational excellence, and competitive strategy.

Our Purpose and Core Belief

 

Our Purpose

To redefine what’s possible for our clients — by solving their most urgent challenges and converting untapped potential into sustained performance.



Our Core Beliefs

  1. Clarity before Complexity – Strategy must be simple enough to execute and powerful enough to win.
     
  2. Proof over Promises – Every engagement is measured by tangible business outcomes.
     
  3. Partnership over Projects – We’re invested in long-term growth, not one-off transactions.

core TEAM

R N DUBEY

R N Dubey is a pioneering founder with over 30 years of expertise in FMCG and food sector sales, renowned for catalyzing brand growth and market presence through his consulting firm MARKET X. As a visionary leader, he leverages a rich legacy in top organizations like DCM Foods , Cargill, ITC , Conagra Foods and Patanjali etc to deliver strategic, result-driven solutions tailored to each client. He partners with leading industry players, orchestrating market expansion and brand development initiatives fueled by innovation, data-driven insights, and a commitment to excellence. Under his stewardship, MARKET X stands out as a beacon for brands seeking holistic growth, enhanced recognition, and lasting customer loyalty 

Anurag Dwivedi

 

Anurag Dwivedi  lead strategic growth and brand acceleration for FMCG, retail, and global enterprises, blending boardroom strategy with hands-on execution. With over a decade of leadership experience at Reliance Retail, Udaan, Cure.Fit, Coffee Day, and Videocon,  have launched 125+ international brands and expanded product portfolios by 8,000+ SKUs. Specialize in designing powerful GTM and RTM frameworks, optimizing sales and distribution, and driving measurable business impact. Academically grounded with an MSc in Marketing from the University of London, a PGDM from the Institute of Marketing and Management, and a B.Com from the University of Lucknow, hold certifications in Strategic and Brand Management, enabling him to architect growth strategies that deliver sustainable market leadership. Passionate about partnering with startups and established businesses alike,  He drive transformation through innovation, data-driven insights, and execution excellence. 

The MARKET X Impact

  • Expanded an FMCG brand’s distribution reach by 40% in under a year.
  • Increased a healthcare group’s operational efficiency by 20% while improving service quality.
  • Supported a government initiative that boosted rural market penetration by 35% 
  • Transformed a  regional brand into ₹100 crore FMCG brand’s distribution network, achieving a 35% increase in modern trade penetration within 12 months.
  • Helped a legacy FMCG company enter modern retail channels, boosting sales by 30% in 9 months. 

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