RN
R.N.DUBEY
Managing DIRECTOR
Three decades building growth strategy and route-to-market systems for FMCG and consumer staples majors across India and Southeast Asia.
The Firm
Built for the market. Measured by outcomes.
MARKET X exists for one reason: to close the distance between boardroom strategy and what actually happens in the market — in the store, the catchment, the channel and the P&L.
Senior operators who have run the P&L, led the field force and built the brand.
Who We Are
A specialist firm, by design.
Generalist firms bring frameworks from everywhere. We bring depth from one place: consumer markets. Food, FMCG, Consumer Products, Retail, Beverages, Edible Oils, Agri and Consumer Staples are not sectors we cover — they are the only world we work in.
That focus lets us combine four disciplines most firms keep apart: strategy, market intelligence, commercial excellence and execution. The result is advice that survives contact with the Indian market — and with international companies entering it.
We are partners and operators, not deck factories. Our teams have run P&Ls, led sales forces and built brands. We measure ourselves the way our clients are measured.
Operating Principles
How we work, every time.
01
Evidence before opinion
Every recommendation traces back to market data, channel observation and P&L reality. We argue with facts.
02
Strategy is incomplete without execution
A strategy that cannot be deployed in the field is a document, not a strategy. We stay until it works.
03
Depth over breadth
We serve a short list of consumer categories — and know them down to the last kirana and catchment.
04
Skin in the game
We tie our success measures to client outcomes: distribution, revenue, margin and share.
Leadership
Operators, not observers.
AD
Anurag dwivedi
Partner — Commercial Excellence
Decade of expereince in Brand Building , Market Development , Oprations Excellence , New Initiatives and New Business development in various domains. Architect of the Intelligent Field Force Protocol™ and our sales-force economics practice.
VK
Vikram K.
Partner — Consumer & Brand
Leads Demand Spaces and brand portfolio strategy. Previously built consumer-insight functions at two Fortune 500 food companies.
NI
Nandini P. Iyer
Director — Market Intelligence
Heads our market-intelligence engine: micro-segmentation, catchment mapping and the data backbone behind every engagement.
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Frameworks
Meet the team behind the frameworks.
Bring us your growth agenda. A partner — not a sales team — responds within one business day.